Pukush restaurant — brand photography

Case Study — Brand Identity

Pukush

From blank canvas to fully booked. Paris meets New York — built from scratch in Soho, London.

Fullybooked
Out since launch
360°
End-to-end brand creation
0→1
Zero to full identity
Soho
London flagship

The Brief

Inspired by the elegance of Paris.
The energy of New York.

Pukush is a restaurant in Soho, London where fire-grilled meats, fine wine, and sweet desserts meet the city's buzz. They came to us with a concept and zero visual identity. We built everything — from brand strategy to the last button on a menu card.

Visit pukush.com

Deliverables

01Brand Identity
02Logo & Visual System
03Photography Direction
04Social Media
05Packaging & Print
06Menu Design
07Brand Guidelines
08Website
Pukush brand photography

"A story to share, a taste to remember, a feeling to keep."

What We Did

Zero to fully booked.
Powered by brand.

01

Developed brand strategy, naming rationale and market positioning

02

Designed logo suite, colour palette, and full typographic system

03

Created comprehensive brand guidelines for long-term team consistency

04

Directed and produced brand photography and content shoots

05

Designed menus, packaging, and all print collateral

06

Launched social presence with a branded content framework

Gallery

The work, in full.

Pukush brand work 1
Pukush brand work 2
Pukush brand work 3
Pukush brand work 4
Pukush brand work 5
Pukush brand work 6

Brand Palette

Pukush Red

#8B1A1A

Soho Cream

#faf5ee

Warm Linen

#f0e8d8

Bistro Blush

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Deep Espresso

#1a1008

Muted Tan

#7a6a55

Work With Us

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