Reubens Cafe

Case Study

Reubens Cafe

Restaurant Brand Conception & Full 360° Launch — Marylebone, London

10k
Instagram followers in 8 months
3
Day shoot with models & stylists
360°
Full branding & marketing strategy
2024
Launch year — Marylebone

The Client

Reubens Cafe is a cafe and bakery that opened in June 2024 in Marylebone. They are sister to Reubens Deli and Restaurant, a leading NYC restaurant in the West End since 1973. Inspiration comes from the streets of upper-class New York.

Deliverables

Brand Strategy
Social Media
Creative & Design
Photography & Videography
Influencer Marketing
Paid Media

What We Did

We crafted and delivered the full 360° branding and marketing strategy from concept to viral buzz. Packaging concepts, tote bags, full 3-day photoshoots and videography with models and stylists.

  • Conceptualised taglines and brand DNA aligned with NYC luxury dining
  • Produced a three-day content shoot featuring models and stylised dishes for Deliveroo
  • Designed custom merchandise including branded shirts, packaging and menus
  • Created and managed engaging social content across Instagram and TikTok
  • Organised giveaways and built hype through influencer partnerships

Gallery

Reubens Cafe — campaign image 1
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Reubens Cafe — campaign image 3
Reubens Cafe — campaign image 4
Reubens Cafe — campaign image 5
Reubens Cafe — campaign image 6

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