Case Study
TukTuk — All You Can Wing
Campaign Launch — NEW Menu Concept that drove 10x ROAS
10x
Blended ROAS maintained
2
Day content shoot with models
3x
Revenue uplift from campaign
↑
Award-winning campaign
The Client
TUKTUK is a Pan Asian restaurant in North West London, offering vibrant nights with colourful foods, a cocktail bar and lounge. They came to us to launch a brand new all-you-can-eat wings concept and needed a campaign that would drive footfall while maintaining their strong profitability targets.
Deliverables
Paid Media
Creative
Campaign Strategy
Influencer Marketing
Content Production
What We Did
We conceptualised, produced and launched the full All You Can Wing campaign — from naming the concept to making it go viral.
- Conceptualised the campaign name "All You Can Wing"
- Produced a two-day content shoot with models, with wings as the main visual hero
- Designed custom merchandise including branded shirts and menus for the shoot
- Created a suite of direct-response paid social creatives for Meta & TikTok
- Organised influencer giveaways and seeding to build pre-launch hype
Gallery
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